GROWTH. PROFITABILITY. INNOVATION

Enhance your understanding of competition in the Foodservice industry

With our revolutionary Market Intelligence System.

Meaningful Vision has been a valuable partner to Five Guys, providing clear, detailed insights into competitor pricing. Their timely and reliable data delivery has played a crucial role in shaping our pricing strategy and supporting informed decision-making in a challenging environment marked by inflation and market uncertainty.

Rory Scallan, Commercial Director, Five Guys

I began working with Maria and the Meaningful Vision team at the beginning of 2025 – prior to this, our business had a huge gap in market data and insights covering the Foodservice and Out of Home channels in Ireland. Now, with access to Meaningful Visions platform and unique understanding of channel and outlet dynamics and changing footfall trends across dayparts and key regions, we are able to make more complete business decisions as now have a fuller market understanding, and it is great to now be in a position to bring much more meaningful data and insights to our customer meetings in this channel. Maria and her team are always supportive in providing us with further analysis and insights when asked, and can only see us expanding the range of data we currently access from Meaningful Vision in the future.

Richard Harten, Market Insights Manager, Coca-Cola HBC Ireland & Northern Ireland

Where can we fill your gaps in competitive intelligence?

Our platform tracks restaurants providing detailed and timely insights into a menu, location, pricing, footfall traffic, and all the ingredients of marketing mix strategies.

Customer Traffic

Pricing policy

Promotion activity

Channel strategy

Menu composition

Outlets openings

What will you get with our solution?

Access to extended industry statistics for effective day-to-day management and strategic business decisions making in a highly competitive marketplace.

High level of details:

By location, day, product item

Flexible approach:

Track the competition
vs selected benchmarks

Convenience:

All data elements in one place

Easy access:

Online web-based application

Up-to-date insights:

Weekly data, delivered
next week

Good Return on Investments:

Reasonable pricing

Begin your Journey Today

Define your competitors, data needs, and experience our competitor scanner

Access data at your fingertips

Our live dashboard interface provides accurate data comparing competitors’ performance updated each week.

Our customers

We support all Foodservice Ecosystem players with the most precise market data

Fast food

Coffee shops

Casual dining

Pubs

Distributors &
wholesalers

Food & beverage
manufacturers

Packaging &
equipment suppliers

Investors &
consultancies

How we build our tool

With our deep understanding of food service trends, data sources capabilities, and limitations, we carefully craft a highly accurate and cost-effective product. We strongly believe that the Meaningful Vision Market Intelligence System delivers exceptional value to our clients.