Enhance your understanding of competition in the Foodservice industry
With our revolutionary Market Intelligence System.
Meaningful Vision has been a valuable partner to Five Guys, providing clear, detailed insights into competitor pricing. Their timely and reliable data delivery has played a crucial role in shaping our pricing strategy and supporting informed decision-making in a challenging environment marked by inflation and market uncertainty.
Rory Scallan, Commercial Director, Five Guys
I began working with Maria and the Meaningful Vision team at the beginning of 2025 – prior to this, our business had a huge gap in market data and insights covering the Foodservice and Out of Home channels in Ireland. Now, with access to Meaningful Visions platform and unique understanding of channel and outlet dynamics and changing footfall trends across dayparts and key regions, we are able to make more complete business decisions as now have a fuller market understanding, and it is great to now be in a position to bring much more meaningful data and insights to our customer meetings in this channel. Maria and her team are always supportive in providing us with further analysis and insights when asked, and can only see us expanding the range of data we currently access from Meaningful Vision in the future.
Richard Harten, Market Insights Manager, Coca-Cola HBC Ireland & Northern Ireland
Where can we fill your gaps in competitive intelligence?
Our platform tracks restaurants providing detailed and timely insights into a menu, location, pricing, footfall traffic, and all the ingredients of marketing mix strategies.
What will you get with our solution?
Access to extended industry statistics for effective day-to-day management and strategic business decisions making in a highly competitive marketplace.
High level of details:
By location, day, product item
Flexible approach:
Track the competition vs selected benchmarks
Convenience:
All data elements in one place
Easy access:
Online web-based application
Up-to-date insights:
Weekly data, delivered next week
Good Return on Investments:
Reasonable pricing
Begin your Journey Today
Define your competitors, data needs, and experience our competitor scanner
Access data at your fingertips
Our customers
We support all Foodservice Ecosystem players with the most precise market data
Fast food
Coffee shops
Casual dining
Pubs
Distributors & wholesalers
Food & beverage manufacturers
Packaging & equipment suppliers
Investors & consultancies
How we build our tool
With our deep understanding of food service trends, data sources capabilities, and limitations, we carefully craft a highly accurate and cost-effective product. We strongly believe that the Meaningful Vision Market Intelligence System delivers exceptional value to our clients.
- Big datasets
- Machine learning, AI and other modern data analysis and processing tools
- Unique combination of industry expertise and data analysis competences
We collect data about Foodservice market every day
25K+
outlets
200M+
traffic records during a year
15M+
count of distinct prices a year
100K+
menu and promo activities a year
What our recent data tell
Explore our experts’ opinions as shared with national media and discover our collection of infographics.
Media Coverage
Hospitality data trends show slow start to 2025 Restaurant, 4, April, 2025
Pubs must wake up and smell the coffee: morning money is the future
Harry Wallop, The Times, 14 February, 2025.
UK’s booming fried chicken market can grow further, says Popeyes boss
Eri Sugiura, Financial Times, 27 January, 2025.
Latest posts
Explore the latest trends in the Foodservice Industry to maximize the value derived from data about your competition
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How we can help your business to grow
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