Centre media

Competition aside, Maria Vanifatova, CEO at Meaningful Vision, points out that Leon is operating in a difficult environment, something Vincent has not been afraid to highlight in interviews. “Even within fast food, growth was driven entirely by new openings rather than stronger like-for-like demand. In Q1 2026, fast-food traffic fell by 1.3%, underlining how challenging…

Ahead of her talk at the QSR Media UK Redcat Conference & Awards 2026, Maria Vanifatova, CEO of Meaningful Vision, shared how QSRs should tackle a price-sensitive nation through more than blanket discounting. Consumers are becoming more price-sensitive and increasingly selective about where and when they spend. In this environment, fast food is relatively well-positioned,…

Easter is traditionally a strong period for these kinds of promotions, and according to Meaningful Vision CEO Maria Vanifatova, the trend is not only continuing, but strengthening. “The industry is struggling, with the number of visits declining (-7% last year),” she tells MCA. “The overall industry has reported some growth, but we need to keep…

Companies such as KFC and Wingstop have reported strong growth thanks to the country’s growing appetite for chicken, particularly among Gen Z consumers. The number of UK restaurants serving chicken grew by 6.5 per cent in 2025, according to analytics company Meaningful Vision.

Visits to restaurants and pubs in the UK fell by 7 per cent last year, according to the market research firm Meaningful Vision, with the slack taken up by a boom in “coffee shops, bakery chains and chicken shops”.

Maria Vanifatova, chief executive of Meaningful Vision, says the number of chicken shops has been growing in the UK with a long list of US chains have entered the market in recent years – including Raising Cane’s, Chick‑fil‑A, Slim’s Chicken, Dave’s Hot Chicken, Popeyes, and Wingstop. And of course US fried chicken giant KFC has…

Maria Vanifatova, the chief executive of Meaningful Vision, said:“Looking at our 2025 data, it’s clear that rising inflation has fundamentally changed how people eat out. Restaurants and pubs are facing higher costs, which leaves them with little choice but to push prices up to protect margins — and it’s difficult to see that changing, with…

The UK’s biggest café chains are ceding their grip over the nation’s caffeine intake as start-up rivals draw in younger, higher spending consumers and rising prices erode profit margins. The number of coffee shops in the UK rose by 2.4 per cent in the nine months to September last year, according to hospitality data provider…

Despite these challenges, Five Guys can benefit from its premium position, according to Maria Vanifatova, founder and CEO of Meaningful Vision. “In 2025, the premium fast-food segment, where Five Guys operates, as well as fast-casual restaurants such as Nando’s and Wagamama, grew much faster than the mass-market fast-food sector,” she tells MCA Insight. “One of…

Maria Vanifatova, chief executive of hospitality analytics company Meaningful Vision, said they were suffering partly from a lack of differentiation, relying heavily on discounts and promotions to attract customers.

Operators are responding by shaping menus around clear price anchors. Maria Vanifatova said deals and promotions are becoming more important, with brands developing menus at both ends of the price range. Lower-priced items aim to keep customer numbers up, whilst premium options help margins from shoppers willing to pay more. Mid-range items risk being squeezed…

Sales at UK pubs were flat year-on-year in the nine months to September, as higher prices offset a 6% decline in footfall, according to figures from industry intelligence company Meaningful Vision. Traffic at UK restaurants fell 8% in the same period.

Maria Vanifatova, of Meaningful Vision, said: “The majority of restaurants and pubs have raised their prices by more than inflation. “At the same time, we are seeing more hospitality providers find other ways of increasing bill values and driving higher revenues, such as removing two-course options and some of the additional items that would typically…

Dans l’univers de la restauration rapide, le poulet n’a, jusqu’à présent, joué qu’un rôle secondaire en France. Au premier trimestre 2025, il ne représentait que 5 % du trafic, loin derrière les burgers (54 %), explique François Godeau, co-fondateur de Meaningful Vision. À titre de comparaison, le Royaume-Uni affiche un marché nettement plus équilibré avec…

« Visits to UK casual dining restaurants dropped almost 8 per cent in the nine months to September, compared with the same period in 2024, according to hospitality data provider Meaningful Vision. »  

« Footfall » at restaurants – the number of diners visiting venues – has only dipped slightly. It fell 5 per cent in the first six months of this year compared with 2024, according to Meaningful Vision, a research company. But these numbers are being propped up almost entirely by premium fast food chains, such…

« In fact, pizza was the only type of fast food to post a drop in new store openings over the first half of 2025, according to data from hospitality industry analysts Meaningful Vision, falling by 0.6pc. »

« A lack of differentiation in the pizza segment has made brands dependent on offers, explains Meaningful Vision CEO Maria Vanifatova. “Around 20% of all pizza menus are meal deals, compared with an average of 17% across the sector.” The rise of aggregator apps such as Uber Eats and Deliveroo has piled on pressure, as…

« New store openings have slowed across the eating-out sector this year, with the number of openings in the first half of 2025 at +1% growth, compared to 2.5% in H1 2024, according to new data from Meaningful Vision. »

« This poultry proliferation is not just anecdotal. Maria Vanifatova, who runs the food service industry consultancy Meaningful Vision, keeps track of openings and footfall. She says the number of chicken restaurants has grown by about one third since 2021 (from 1,485 to 1,904) while the wider fast-food industry is up about 20 per cent…

“Gamification is becoming key to customer engagement,” Maria Vanifatova, CEO and founder of data analytics firm Meaningful Vision, told the QSR Media UK Redcat Conference and Awards 2025 in London on 16 June. “When people interact with an app regularly, they’re more likely to stay connected to the brand.”

« Visits to quick-service restaurants dropped by 0.2% in Q1, whilst like-for-like sales fell by 2% in the same quarter, signalling tough times ahead for the industry, an expert revealed. Ahead of the upcoming QSR Media UK Redcat Conference & Awards, Maria Vanifatova, CEO of Meaningful Vision, shared her thoughts on shifting consumer habits, intensifying…

« Greggs now has 50 drive-thrus (which, it pains me to report, it spells the American way), up from 34 a year ago. Yes, it is a tiny percentage of its 2,638 shops, but about one in 20 of all its new outlets are now drive-through. Of the 1,570 UK McDonald’s, an amazing 1,080 have…

« The number of promotions on offer at fast-food restaurants, bakeries and coffee shops between April and June this year jumped by a third from the same period last year. This is according to data from Meaningful Vision, which tracks the sector. « The use of promotions is growing as a key tool to generate…

« The number of new openings in the restaurant, pub and bakery sectors has risen year on year in the first two months of the year, while footfall has declined, according to new data. The growth rate of new openings across restaurants, pubs and bakeries rose 1% in January and February compared to the same…

« What’s going on? Last year, according to Meaningful Vision, a research company that monitors restaurants, JD Wetherspoon overtook Starbucks to become Britain’s fifth biggest breakfast provider. Let that sink in. A pub chain with fewer than 800 outlets, whose main business is selling beer, is outcompeting a coffee chain with more than 1,200 branches.…

« While the number of casual dining outlets fell 4 per cent in 2024, quick service restaurant outlets rose by 5 per cent over the same period, boosted by a 12 per cent increase of chicken chains, according to Meaningful Vision. »

“The number of discounts increased by 25% in 2024 and the discounts were steeper, » says Maria Vanifatova from food service industry insights firm Meaningful Vision. « This year some food delivery services are even offering up to 35% off ». says.”

« Publicans are hoping that December will be a bright spot on a clouded horizon, although the worry over a shortage of popular stout Guinness looms. Pubs nationwide are expecting 234mn visits across the month – up 10 per cent from a year ago, according to industry intelligence Meaningful Vision. The footfall has steadily increased…

« The number of fast food stores in the UK has grown 2.8 per cent in the year to October, while casual dining outlets declined by 4 per cent, according to data provider Meaningful Vision. Chicken shops were the biggest driver of growth with a 7 per cent increase, the research company said, backed by…