Starting with data collection on the 50 largest fast-food chains in Ireland, Meaningful Vision aims to provide essential insights for operators considering new restaurant openings. Alongside reporting restaurant density per 100,000 people, our expanded report now includes categories such as burger quick-service restaurants, chicken shops, bakeries, sandwich shops, coffee shops, Asian food, and pizza deliveries.
As of March 2024, the Republic of Ireland boasts an average of 25.5 fast-food outlets per 100,000 people. While slightly lower than the UK’s 28.8 establishments, it surpasses Northern Ireland’s 20.7 outlets, ranking Ireland as a promising market for fast-food expansion.
Maria Vanifatova, CEO of Meaningful Vision, expresses enthusiasm about the new service in Ireland, stating, “Many UK chains view Ireland as a potential new market. We aim to provide valuable insights into existing competition and their performance by location.”
Amidst this expansion, it’s worth noting the upcoming Saint Patrick’s Day celebrations, deeply rooted in Irish culture. With festivities ranging from parades to traditional music and dance, fast-food operators have a unique opportunity to align their promotions with the spirit of the holiday, attracting both locals and tourists alike.
