Ireland’s fast-food sector is booming, outpacing the UK in both traffic and growth. But what’s driving this divergence? Our latest market analysis at Meaningful Vision reveals some key differences between these two fast-food loving nations.
Ireland’s Fast-Food Feast
In 2024, Ireland’s foodservice sector saw a significant 5% increase in traffic, while the UK market remained stagnant. This growth is fuelled primarily by burger and pizza chains, with burger joints enjoying a nearly 7% traffic increase.
This Irish appetite for fast food is reflected in the country’s outlet density: a hearty 28.7 fast-food outlets per 100,000 people, slightly higher than the UK’s 27.6.
UK’s Breakfast Bonanza
Across the Irish Sea, a different story is unfolding. While burger traffic dipped in the UK, bakeries and sandwich shops saw a 5% growth, highlighting the UK’s increasing appetite for on-the-go breakfast and lunch options.
This trend is mirrored in the UK’s fastest-growing foodservice daypart: breakfast. As more employees return to offices, morning traffic is surging. In contrast, Ireland’s growth is concentrated in midday and evening dining.
Chicken’s Crowing Glory
Another key difference lies in the chicken segment. The UK has seen a clucky 30% outlet growth over the past four years, driven by the expansion of US brands. This begs the question: will Ireland follow suit?
More Than Just Burgers and Fries
These trends highlight the diverse and dynamic nature of the UK and Ireland’s foodservice landscapes. Several factors are at play, including economic conditions, working patterns, and the influence of international brands.
Looking Ahead
As competition intensifies in both markets, with new players like Wendy’s entering the Irish market, operators need to understand these nuances.
By tailoring their strategies to capitalize on unique daypart preferences and competitive landscapes, brands can ensure they’re positioned for long-term success.
Whether it’s a breakfast bap in Birmingham or a burger in Dublin, understanding local tastes and trends is key to winning the fast-food race.
Read more on the Irish foodservice trends in our reports.
