Author name: Maria Vanifatova

Our recent research identifies some interesting trends emerging in the past year with respect to the size and structure of the UK’s typical fast-food menu. 

Maria Vanifatova, CEO of Meaningful Vision, highlights the significance of Easter’s impact on traffic, emphasizing its pivotal role in March’s numbers.

Meaningful Vision collates and analyses data, which reveals recent trends in menus of key Fast Food players.

Fast – food chains reshuffle menus in favour of Meal Deals and LTOs in the face of decreasing consumer demand.

UK foodservice traffic declined for the seventh month in February, but breakfast-on-the-go offers hope.

The majority of price promotions currently offered in fast – food industry are Limited Time Offers valid for only a few days or weeks.

The fast-food industry is experiencing a significant surge in special offers, particularly in combo bundles or meal deals.

Meaningful Vision’s latest report, analysing data collected from over 100 fast food chains in the UK, reveals the wide range of promotional.

The fast food industry has witnessed a significant surge in promotion activities. According to the latest data, there has been a steady increase of 15% in 2023.

Despite challenging economic conditions, the foodservice industry shows promising signs as we enter 2024, with many chains reporting robust sales…